To survive and be successful in today's setting of globalisation and complexity, companies are obliged to think in wider strategic terms, developing active and enterprising strategies that include social, political and ecological elements, besides the economic ones. The analysis of the relationship between companies and society is especially interesting when these companies operate in international markets. Countries demand that large corporations contribute to local, regional and national development in such a way that their resources are exchanged for a significant increase (...) in their citizens' quality of life. Faced with that fact, the aim of this work is to establish what actions the subsidiaries will take in order to offer a response to the needs of their stakeholders in the host countries. Secondly, we attempt to identify the factors explaining the different levels of social response of the subsidiaries established in a particular country by different parent companies. The empirical study was carried out on a sample of Spanish subsidiaries in the two manufacturing industries with most foreign investment (the chemical and automobile industries) and the results obtained both confirmed the validity of the tool used to measure social response and permitted us to determine which factors influence the institutionalisation of social responsiveness. (shrink)

La Psicología de la Sustentabilidad (PS) estudia las problemáticas hídricas considerando la relación entre disponibilidad per cápita y consumo de agua. A partir de conceptos tales como; densidad poblacional, infraestructura hídrica y provisión de agua plantea tres estilos de vida relativos al almacenamiento de agua, la reparación de fugas y el consumo hídrico. La PS advierte que las relaciones causales entre las problemáticas hídricas y los estilos de vida son relevantes si se considera el Desarrollo Local Sustentable más que regional (...) y global. A medida que las problemáticas hídricas se intensifican, procesos actitudinales y de austeridad prevalecen sobre el dispendio de agua. En contraste, las situaciones hídricas en equilibrio con el consumo residencial facilitan el dispendio. La discusión alusiva a las problemáticas hídricas y los estilos de vida permitirá construir un sistema tarifario de consumo y delimitar las políticas públicas que se requerirán en el marco de la crisis de abastecimiento y distribución que se espera en los próximos años. (shrink)

Economies of scale and equivalent consumption units, which are present in households, must be considered in the measurement of monetary poverty, in order to obtain indicators that approximate the reality of each household. Therefore, in this research, monetary poverty in Ecuador is measured and analyzed at the provincial level for the period 2009–2016. It works with data from the National Survey of Employment, Unemployment and Underemployment and the INEC methodology is used to measure poverty, but per-capita income is replaced by (...) equivalent income, generated by applying a one-parameter scale and two two-parameter scales. The main results show that monetary poverty rates are significantly lower when equivalent income is applied, that there is high poverty sensitivity depending on the equivalence scale used and that the provinces with the highest levels of poverty are located in the Amazon region. (shrink)

Impaired emotional capacity in antisocial populations is a well-known reality. Taking the dimensional approach to the study of emotion, emotions are perceived as a disposition to action; they emerge from arousal of the appetitive or aversive system, and result in subjective, behavioral, and physiological responses that are modulated by the dimensions of valence, arousal, and dominance. This study uses the International Affective Picture System (IAPS) to study the interaction between the type of picture presented (pleasant, neutral, or unpleasant) and group (...) (adolescents under custody in juvenile justice centers, adolescents under non-custodial measures, and secondary school students) in the emotional assessment of these dimensions. The interaction between the study variables was statistically significant. Statistically significant differences were found between the three types of pictures presented, in the ratings of unpleasant pictures between the custody group and the group of secondary students in regular schooling in valence, and in the ratings of unpleasant, neutral, and pleasant pictures in arousal, between the custody group and all groups. Discriminant analyses of each affective dimension indicate that the unpleasant pictures with violent and/or aggressive content tend to be in the functions that most differentiate the antisocial groups. (shrink)

Abstract This paper reports the results obtained in an aid project designed to improve transport in the municipal area of Jocotán (Guatemala). The rural road network of an area occupied by indigenous people was analysed and a road chosen for repair using the labour-intensive method–something never done before in this area. The manpower required for the project was provided by the population that would benefit from the project; the involvement of outside contractors and businesses was avoided. All payment for labour (...) went into the pockets of the local people. The small earth movements made and the use of local materials guaranteed the project’s environmental sustainability, while the on-site training of the local community prepared its members for the continued maintenance of the road, thus investing the project with social sustainability. Content Type Journal Article Pages 1-24 DOI 10.1007/s11948-011-9290-2 Authors Rodrigo Ares, BIPREE Research Group, Universidad Politécnica de Madrid, Madrid, Spain José-María Fuentes, BIPREE Research Group, Universidad Politécnica de Madrid, Madrid, Spain Eutiquio Gallego, BIPREE Research Group, Universidad Politécnica de Madrid, Madrid, Spain Francisco Ayuga, BIPREE Research Group, Universidad Politécnica de Madrid, Madrid, Spain Ana-Isabel García, BIPREE Research Group, Universidad Politécnica de Madrid, Madrid, Spain Journal Science and Engineering Ethics Online ISSN 1471-5546 Print ISSN 1353-3452. (shrink)

Regularization may be used as an alternative to dimensionality reduction when the number of variables in a model is much larger than the number of available observations. In a recent study from our group regularized regression was employed to quantify brain functional connectivity in a sample of healthy controls using a brain parcellation and resting state fMRI images. Here regularization is applied to evaluate resting state connectivity abnormalities at the voxel level in a sample of patients with schizophrenia. Specifically, ridge (...) regression is implemented with different degrees of regularization. Results are compared to those delivered by the weighted global brain connectivity method, which is based on averaged bivariate correlations and from the non-redundant connectivity method, a dimensionality reduction approach that applies supervised principal component regressions. Ridge regression is able to detect a larger set of abnormally connected regions than both GBC and NRC methods, including schizophrenia related connectivity reductions in fronto-medial, somatosensory and occipital structures. Due to its multivariate nature, the proposed method is much more sensitive to group abnormalities than the GBC, but it also outperforms the NRC, which is multivariate too. Voxel based regularized regression is a simple and sensitive alternative for quantifying brain functional connectivity. (shrink)

To survive and be successful in today's setting of globalisation and complexity, companies are obliged to think in wider strategic terms, developing active and enterprising strategies that include social, political and ecological elements, besides the economic ones. The analysis of the relationship between companies and society is especially interesting when these companies operate in international markets. Countries demand that large corporations contribute to local, regional and national development in such a way that their resources are exchanged for a significant increase (...) in their citizens' quality of life. Faced with that fact, the aim of this work is to establish what actions the subsidiaries will take in order to offer a response to the needs of their stakeholders in the host countries. Secondly, we attempt to identify the factors explaining the different levels of social response of the subsidiaries established in a particular country by different parent companies. The empirical study was carried out on a sample of Spanish subsidiaries in the two manufacturing industries with most foreign investment (the chemical and automobile industries) and the results obtained both confirmed the validity of the tool used to measure social response and permitted us to determine which factors influence the institutionalisation of social responsiveness. (shrink)

. Shared leadership goes hand in hand with an organizational culture; this means it is intended to innovation. In another sense for learning organizations innovation is a successful and permanent process becomes routine, rather it is a fact particularly unusual or distracting people from the central work, strategic medullar any organization, in the organizations main objective is the responsible management of communication, even as a basic instrument that empowers the leader and determines its meaning and direction.Keywords. Communications systems, organizations, power.Resumen. (...) El liderazgo compartido va de la mano con una cultura organizacional, esto significa que está dirigido a la innovación. En otro sentido para las organizaciones que aprenden la innovación es un proceso exitoso y permanente que se convierte en algo cotidiano, en lugar de que sea, un hecho poco usual o especial que distrae la atención de las personas del trabajo central, estratégico o medular de cualquier organización; es decir, para las organizaciones su objetivo principal es el manejo responsable de la comunicación incluso, como instrumento básico que empodera al líder y determina su sentido y dirección.Palabras clave. Líder, organizaciones, poder, sistemas de comunicación. (shrink)

Este relato de experiência discute um eixo de um projeto de ensino, pesquisa e extensão multi e interdisciplinar sobre educação e humanização da morte. Trata-se de ações da Psicologia destinadas à saúde mental dos trabalhadores do serviço funerário da cidade de São Paulo. A intervenção dividiu-se em duas etapas: visitas aos cemitérios, para aproximação daqueles pesquisadores à realidade e às demandas desses servidores; e oficinas com técnicas de dinâmica de grupo. Estas aconteceram por cinco meses, contaram com 130 participantes — (...) motoristas, sepultadores, “veloristas”, supervisores e gestores de recursos humanos — e tiveram como facilitadoras as integrantes da graduação e da pós-graduação em Psicologia. A análise das oficinas evidenciou, da parte dos servidores, sensibilização para suas necessidades em favor da saúde mental, percepção do valor de cuidado e humanização em suas relações profissionais e pessoais. Ademais, ações como essa realçaram a relevância de frequente acolhimento psicólogico a trabalhadores de serviços funerários. (shrink)

Intuition or rational trust? Resumen: Según la concepción tradicional, la justificación de las creencias lógicas básicas —entendida tanto inferencial como no-inferencialmente— no logra evitar ni la circularidad, ni la regresión al infinito. Justificar reglas básicas lógicas inferencialmente conlleva usar principios lógicos con lo que se genera un círculo vicioso. Apelar a fuentes básicas como la intuición, no sortea todas las dificultades. Argumentaré que es preciso recurrir a una “habilitación”, una sub-clase dentro de las garantías epistémicas. Si además aceptamos que (...) intuir es algo que hacemos y no algo que nos pasa, podemos sostener que la intuición, de hecho, se apoya en una confianza racional. Palabras clave: justificación, conocimiento lógico, garantía racional, intuición, habilitación.: According to the traditional conception, the justification of basic logical beliefs —understood both inferentially and non-inferentially— cannot avoid either circularity or regression to infinity. To justify logical basic rules inferentially involves using logical principles, so a vicious circle is generated. Appealing to basic sources such as intuition, does not avoid such problems. I will argue that it is necessary to resort to an entitlement, a sub-class within the epistemic warrants. If we also accept that intuiting is something that we do and not something that happens to us, we can sustain that intuition, indeed, is based on a rational trust. Keywords: justification, logical knowledge, rational warrant, intuition, entitlement. (shrink)

El Tercer Sector de Acción Social español es un agente clave para el impulso de la inclusión en el modelo social europeo. Su fortaleza radica en las alianzas internas entre entidades, así como al establecimiento de vínculos con el estado y el mercado. Se mostrará, mediante análisis documental de fuentes secundarias, la tesitura en la que están ambos tipos de gobernanza con respecto a las políticas para la inclusión en la UE. Los resultados muestran una progresión en cuanto a (...) estructuras, canales, ideario y metas comunes, pero también déficits que señalan el camino a recorrer hacia la colaboración y participación. (shrink)

La formación docente es indispensable para responder a los requerimientos de la compleja sociedad actual. De su conocimiento, iniciativa, praxis y creatividad depende el éxito o el fracaso del sujeto que aprende. Al modificar el rol del docente se transforma la actitud de los estudiantes. ¿Cómo entender la formación filosófica transdisciplinar? Este texto responde a este y otros cuestionamientos: ¿cuáles son los planteamientos pedagógicos afines a la era digital? ¿en qué medida las TIC se encuentran al servicio de una filosofía (...) educativa transdisciplinar?, ¿cómo se explica ese enfoque en la formación del docente?, ¿cuál es la función de la formación en la innovación educativa?, ¿cómo formar para la ciudadanía mundial?, ¿cuáles son las contribuciones de las nuevas ciencias para la formación educativa? El crecimiento exponencial de la ciencia y de la tecnología nos obliga a pensar en procesos formativos innovadores. En tal sentido, resulta imprescindible el estudio de estas problemáticas. (shrink)

Resumen: El objetivo de la investigación es describir las diferentes maneras de concebir el paisaje. Para ello, fueron analizadas, fichadas y discutidas múltiples fuentes de información, seleccionándose los planteamientos más expresivos de la racionalidad teórica desde la cual el paisaje es concebido. Se encontró que, habiendo nacido el paisaje de la pintura de la Edad Media, hoy día es estudiado como representación artística por la estética, como geosistema por la geografía, como ecosistema por la ecología y como apropiación subjetiva (...) del territorio por la sociología, la antropología y la semiótica. Pero la experiencia paisajística contemplativa realizada predominantemente bajo formas estéticas no es una perspectiva suficientemente atendida a pesar de que, junto con la representación artística del paisaje, constituye la perspectiva más fidedigna del concepto de paisaje.: The objective is to describe different landscape approaches. To carry this out, multiple information sources were analysed, recorded and discussed, selecting the most expressive approaches of the theoretical rationality from which the landscape is conceived. It was found that having the painting landscape born in the Middle Ages, it is studied today by aesthetics as an artistic representation, as a geosystem by geography, as an ecosystem by ecology and as a subjective appropriation of the territory by sociology, anthropology and semiotics. However, the contemplative landscape experience was predominantly carried out under aesthetic form, but it is not a perspective sufficiently attended. Alongside with the artistic representation of the landscape, constitutes the most reliable perspective of the landscape concept. (shrink)

Resumo: O presente artigo sistematiza informações sobre a implementação do Programa Jovem de Futuro, PJF, na rede estadual de ensino no Pará, considerando suas implicações para o Direito Humano à Educação, DHE, de acordo com o proposto no Pacto Internacional sobre os Direitos Econômicos, Sociais e Culturais- PIDESC, que demarca quatro indicadores da ação estatal para a asseguramento do direito à Educação. São eles: Disponibilidade, Acessibilidade, Aceitabilidade, Adaptabilidade e, ainda, Controle Social incorporado na matriz de pesquisa. Em diálogo com tais (...) indicadores, coletamos informações em páginas oficiais da Secretaria Estadual de Educação do Pará e do ator privado responsável pela implementação do Programa, o Instituto Unibanco. Procedemos análise de documentos oficiais localizados nas referidas páginas, além de consultar a produção nacional sobre o PJF, com ênfase à sua consolidação no estado do Pará, no período de 2011-2018. A pesquisa de tipo qualitativa, apoiada em revisão bibliográfica, análise documental e coleta de dados de fontes primárias e secundárias, possibilitou a constatação de forte influência do setor privado na educação pública paraense, que direcionou a adoção de modelos de gestão empresarial para a obtenção de melhores resultados educacionais, com controle e monitoramento em todas as etapas do PJF, com sérias consequências ao DHE. Palavras-chave: Direito Humano à Educação; Jovem de Futuro; Instituto Unibanco; Privatização. The Jovem de Futuro program in Pará and the implications for the Human Right to Education – DHE Abstract: The article systematizes information about the implementation of the The Youth with a Future Program - PJF in the state education in Pará, considering its implications for the Human Right to Education - DHE, in accordance with what is proposed in the International Covenant on Economic, Social and Cultural Rights - ICESCR, which outlines four indicators of state action to ensure the right to education. They are: Availability, Accessibility, Acceptability, Adaptability and accountability incorporated in the research matrix. Related with these indicators, we collected information on official pages of the Pará State Department of Education and on the private actor responsible for implementing the Program, Instituto Unibanco. We proceeded to the analysis of official documents located on the referred pages, in addition to consulting the national academic production on the PJF, with emphasis on its consolidation in the state of Pará, in the period 2011-2018. Qualitative research, supported by a bibliographic review, document analysis and data collection from primary and secondary sources, made it possible to verify the strong influence of the private sector on public education in Pará, which led to the adoption of business management models to obtain better results. educational institutions, with control and monitoring at all stages of the PJF, with serious consequences for the DHE. Key-words: Human Right to Education; Future Youth; Unibanco Institute; Privatization. Programa Joven del Futuro en Pará y sus implicaciones al Derecho Humano a la Educación – DHE Resumen: La presente investigación sistematiza informaciones sobre la implementación del Programa Joven del Futuro – PJF en la red estatal de enseñanza de Pará, considerando sus implicaciones al Derecho Humano a la Educación – DHE, de acuerdo con lo propuesto en el Pacto Internacional sobre los Derechos Económicos, Sociales y Culturales – PIDESC, que demarca cuatro indicadores de acción estatal para el aseguramiento del derecho a la Educación. Son ellos: Disponibilidad, Accesibilidad, Aceptabilidad, Adaptabilidad y, aún, Control Social incorporado en la matriz de investigación. En diálogo con tales indicadores, reunimos informaciones en páginas web oficiales de la Secretaria Estadual de Educação do Pará y del actor privado responsable por la implementación del Programa, el Instituto Unibanco. Procedemos el análisis de documentos oficiales localizados en las referidas páginas, así como consultamos la producción nacional sobre el PJF, con énfasis a las consolidaciones en Pará, en el período de 2011 hasta 2018. La investigación de tipo cualitativa, apoyada en revisiones bibliográficas, análisis documentales y recopilación de datos de fuentes primarias y secundarias, posibilitó la constatación de fuerte influencia del sector privado en la educación pública paraense, que direccionó la adopción de modelos de gestión empresarial para la obtención mejores resultados educacionales, con control y monitoreo en todas las etapas del PJF, con serias consecuencias al DHE. Palabras-clave: Derecho Humano a la Educación; Joven del Futuro; Instituto Unibanco; Privatización. Data de registro: 02/05/2022Data de aceite: 26/10/2022. (shrink)

Sustentability –being more a project for growth than for human development– includes the State as its main hindrance. Likewise, its main solution is in the management directed toward the communities. Nevertheless, in the face of the State shortcomings, the ecological capacities of individuals ha..

Garantía Juvenil se configuró, tras la crisis económica del 2008, para ofrecer nuevas oportunidades de empleo y amortiguar la situación actual juvenil. Como objetivo, analizar si el programa ha conseguido alcanzar sus propuestas iniciales de inserción laboral en Granada. En los resultados, se pone en consideración las diferentes posibilidades de éxito tras la realización de la formación recibida.Para la discusión y conclusiones, presentamos la información del estudiantado después de finalizar su experiencia en el programa y que nos ayudará a comprender (...) si ha logrado mitigar los efectos adversos de la crisis económica y los altos índices de desempleo. (shrink)

Se analiza la obra Emlia Oardo Bazán desde la teoría del análisis lingüístico y cómo es que su obra fue de influencia para la literatura feminista del siglo XX, sin dejar de lado el enfoque naturalista de la literatura y los ideales feminismos de la época.

In the context of reproductive health, policies focused on decriminalising abortion that resulted in religious beliefs, attitudes and behaviours being affected. The main purpose of this article was to identify the religious beliefs of abortion in the emergency situations such as COVID-19. Although there is no general consensus regarding abortion, there is almost ‘general opposition to causing harm to life’ in most religions. In the current study, 28 indicators and four factors (seven for each factor) related to pregnancy termination were (...) explored through an exploratory factor structure. The study was therefore non-experimental, cross-sectional and exploratory, with 100 students selected in a non-probabilistic way. Contribution: The main contribution of this research is to find the variable effects on abortion in emergency conditions regarding religious beliefs. Given the results, behavioural intentions determine a structural model, but religious beliefs explain the solution. Furthermore, data generalisation is not possible due to the context, sample selection and type of analysis. In the local population, a confirmatory factor analysis should be performed with a probabilistic sample selection. (shrink)

El presente trabajo busca establecer una relación entre el marcado carácter masculino que durante siglos ha tenido la actividad política y el veto a la mujer en el acceso a los estudios de Derecho. Partiendo de la explicación de la regla prohibitiva y el recuerdo de las juristas parlamentarias pioneras de principios del siglo xx, el estudio se centra en las juristas parlamentarias de la Transición, en concreto, en las que formaron parte de las Cortes Constituyentes de 1977-1979. El objetivo (...) último es reconocer el valor de las aportaciones de todas aquellas mujeres que, en unos años difíciles en España, se enfrentaron no solo al reto de realizar unos estudios con limitadas salidas profesionales para ellas, sino que participaron en aquella legislatura con la esperanza de recuperar y consolidar la democracia. (shrink)

One of the measures adopted by the government of Spain during the COVID-19 pandemic has been the elimination of face-to-face classes in all universities, requiring that all teachers had to conduct their classes in an online mode. The objective of this article is to study how this adaptation among university teachers affected their job performance due to the technostress (objective and subjective) that they may have suffered. Based on the person-environment misfit theory (P-E fit theory), the sample consisted of 239 (...) teachers from face-to-face and online universities in Spain who were asked to identify the type of technostress, feelings of technostress, and impact on job performance as a result of online teaching due to the COVID-19 pandemic. Results show that teachers who suffered the most from the negative consequences of technology have been female teachers from face-to-face universities who are older, have more years of experience, and consequently, hold a higher position. Despite previous results none of the above variables have been significant in explaining the decline in job performance during confinement. It was also observed that although the effect on job performance was similar for online teachers as well as face-to-face teachers, the variables that explained this effect were different. For the online teachers, there was a misfit between the demands and resources, which are explained based on the previous theory (P-E fit theory). Teachers from face-to-face universities pointed to the lack of instructions from their organization, along with subjective feelings of techno-inefficacy, as the reasons behind the decline in job performance during the lockdown period. Looking ahead to future research on the incorporation of information and communications technology in teaching work, it is necessary to consider variables associated with technostress, both objective and subjective, in order to increase the effectiveness of integrating emerging technology into teaching work. (shrink)

Al escribir este articulo intento recuperar, para la discusión más contemporánea sobre los universales, al menos una parte de las ideas del lógico y filósofo medieval Pedro Abelardo. En particular, hay ciertas formas de nominalismo, léase, el mentalismo, el nominalismo de conjuntos, y el nominalismo de semejanza(s), que han reaparecido con fuerza nueva en metafísica analítica contemporánea. Abelardo, como nominalista que fue, no sólo argumentó contra tesis de corte realista;, sino que también evaluó y criticó otras formas de nominalismo diferentes (...) a la suya y, en concreto, las mencionadas. Mi objeto principal es confrontar los argumentos de Abelardo con ellas, mostrando cómo sus argumentos aún prevalecen. (shrink)

El microscopio constituye un instrumento de vital importancia para la Microbiología y para muchas otras ramas de la Medicina. Se realizó una revisión bibliográfica con el objetivo de profundizar los conocimientos sobre el microscopio, sobre la historia de este en el período comprendido desde su creación hasta la actualidad a nivel mundial y más brevemente en Cuba. El trabajo aborda también, con una corta descripción, los diferentes tipos existentes, así como algunas de las aplicaciones más importantes en la Microbiología. This (...) bibliographic review was carried out with the objective to deepen the existing knowledge about the history of the microscope since its origin up to date worldwide which and in Cuba, taking into account that it constitutes an instrument of vital importance for microbiology and for many other branches of medicine. This work also deals with a brief description of the different types of microscopes as well as some of the most important applications in microbiology. (shrink)

Background: The high level of satisfaction of users of a health service is largely due to the fact that they receive excellent care from healthcare professionals. Compassionate care is an essential component of excellent care. But what do nurses understand compassion to be? Research objectives: To analyse the concept of compassion from the perspective of nurses in the Andalusian Public Health System, Spain. Research design: This is a qualitative study following the grounded theory model. Four focus groups and 25 in-depth (...) interviews were conducted. Participants and research context: A total of 68 nursing professionals working in the Andalusian Public Health System (Spain) participated. Theoretical sampling was used, with participants being recruited using the snowball technique. Ethical considerations: This research was approved by the Research Ethics Committee of the Centro-Almería Health District (CEICA 27/9/17). Findings: From the analysis of the data, four themes emerged that helped to understand the concept of compassion according to nurses: ‘Negative perception of the term compassion’, ‘Compassion and empathy as synonyms’, ‘Beyond empathy’, and ‘Effects of having a compassionate attitude’. Discussion: Nurses perceive the concept of compassion differently to each other and even contradictorily. This concept is imbued with cultural elements, which adds confusion to understanding it, and is even perceived as something negative similar to pity. Conclusion: Nurses confuse the concepts of empathy and compassion as if they were synonymous. Before considering training in compassion for healthcare professionals, it is essential to clarify the concept of compassion through educational interventions. (shrink)

La maternidad subrogada constituye uno de los temas más controvertidos entre los muchos de esta índole que afectan al uso y disposición del cuerpo de la mujer. Razones de índole ética, sociológica y jurídica convergen para argumentar a favor y en contra de una práctica que, queramos o no, se halla cada vez más extendida. Al igual que sucede en otros temas relacionados con el cuerpo femenino, como el aborto o la prostitución, las diferentes posturas están cada vez más distanciadas (...) y los márgenes para alcanzar puntos de encuentro resultan demasiado estrechos. Estamos convencidas de que el primer deber académico es huir de una neutralidad simple que a todos contente; pronunciarse con argumentos es la tarea que nos corresponde y el que, a sabiendas del riesgo que corremos y de que nuestra postura tampoco puede ser definitiva, este trabajo pretende. (shrink)

In 1626, the Neapolitan Ottavio Sammarco published the Discorso politico intorno la conseruatione della pace dell'Italia in which the author referred to the King of Spain as arbiter among the Italian princes and his ministers in Italy as efficient instruments to ensure the stability. This piece of political literature shows an explicit practical orientation, through which the author carries out a systematisation of the political means to achieve quietness in Italy. In articulating the praxis into formal language, Sammarco looks to (...) the past searching for the wisdom of History and uses Tacitus’ account to build a discourse around the tools and mechanisms for preserving stability and avoiding conflicts. The aim of this article, in the first instance, is to examine Sammarco's discursive programme and the purpose of his discourse; in the second place, how Tacitus serves the author's aim and how his account means a fundamental anchor. Furthermore, it will be useful to trace how the political language that transforms the continuous threat of war into politics is modelled by 1626 in Italy and how Sammarco contextualizes his political vocabulary within the Spanish Monarchy political dialectic at the beginning of XVII century. (shrink)

Resumen Este trabajo analiza los anuncios de televisión y prensa de la compañía española de telefonía móvil Yoigo para explorar cómo la publicidad usa la apelación emocional para persuadir al consumidor a adquirir un servicio. El marco teórico se basa, por una parte, en el concepto de efecto social del acto comunicativo : 577–603) y el de actividad de imagen : 175–198), entendiendo la imagen social desde las categorías básicas de autonomía y afiliación con sus manifestaciones grupal e individual, Actos (...) de habla y cortesía en el español. Munich: Lincom Europa). Por otro lado, se parte de las propuestas de identidad de Spencer-Oatey, Face, Communication and Social Interaction ) y los tipos de valores centrales e individuales de los que se nutren tanto la imagen social como la identidad, 268-290). Los resultados de los análisis demuestran que en los anuncios de Yoigo los valores de honestidad y originalidad están presentes en las estrategias comunicativas elegidas, lo que supone una serie de actividades de imagen donde la afiliación y la autonomía – tanto de grupo como individual – se ponen de manifiesto. Así, las estrategias realizadas por los anuncios utilizan atributos conocidos de la identidad del consumidor español y de su imagen social para lograr su propósito persuasivo: convencerle para contratar el servicio ofrecido. (shrink)